Woke up about 4 AM with insomnia, thinking about a lot of stuff that had to be done. You know the feeling -- mind racing, anxiety rising. Logged on the the Interweb and started to read the endless stream of digital stuff. The first thing I find? A research paper about how the endless stream of digital stuff is causing digital marketers anxiety about all the digital stuff. 

The paper I was reading in my state of insomnia was "Digital Distress: What Keeps Marketers Up at Night." Good. At least I'm not the only one with insomnia. I'll tell you why this is happening: Too. Much. Information. In my work with digital marketers and content producers, a theme runs through it: The massive growth and ever-changing nature of digital information channels is freaking people out. Now we have this study to confirm it.

Here's what they did: Adobe hired a firm called ResearchNow to survey 1,000 digital marketing professionals, online of course. 

Here's what they found:

1) The digital marketing profession is changing rapidly. Sixty-two percent of those polled said the profession has changed more in the last two years than the last 50 years.

2) Many marketing professsionals have low confidence that they can execute their job and that it can result in performance for the company.

3) Marketers found a high correlation between a high-performing company and strong digital marketing programs. (Yet it appears they are not exactly sure how to get there.)

4) Digital marketers are concerned about reaching their customers, executing campaigns, and tracking Return On Investment (ROI). Okay, no big surprise here.

This is pretty big. You mean the insecurity you might feel about how to use all these new social marketing channels, deliver and track results, and do it in a way that helps your company, that's shared by everybody? 

Yes. It's true. All of this digital streaming of information is causing a huge amount of anxiety. 

Relax, read the survey, and learn. And by the way -- this is good digital marketing by Adobe.

 

This entry was posted on Tuesday, September 24, 2013 at 12:43 pm and is filed under Digital Media.
Keywords: Adobe, Digital Marketing, Distress, Anxiety, ROI, Marketing

Brit & Co Secures $23,100,000 New Financing
  • Company: Brit & Co
  • Description: Brit & Co’s content hub is online at Brit.co or available on mobile devices. The team also designs and builds software applications, the first of which is Weduary, a social wedding website creator that helps brides and grooms easily create a wedding site that connects their guests before the big event.
  • Website: www.brit.co
  • Type: Venture Equity
  • Amount: $23,100,000
  • Round: Undisclosed
  • Purpose: Proceeds purposes were not disclosed.
  • Investors:

Munchery Secures $85,000,000 New Round
  • Company: Munchery
  • Description: Munchery's mission is to bring the personal chef experience to everyone. Eating delicious and healthy food from a professional chef shouldn't be a luxury or dream. Instead, we're reinventing things through an online marketplace where you can purchase meals prepared daily by chefs and have it delivered for that night.
  • Website: www.munchery.com
  • Type: Venture Equity
  • Amount: $85,000,000
  • Round: Undisclosed
  • Purpose: The company says it will use the new capital to bring its service to more regions, expand service in existing cities, and diversify menu options.
  • Investors:

Magnetic Lands $25,000,000 New Funding
  • Company: Magnetic
  • Description: Magnetic is search re-targeting. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online.
  • Website: www.magnetic.is
  • Type: Venture Equity
  • Amount: $25,000,000
  • Round: Undisclosed
  • Purpose: The new investments will turbocharge Magnetic's product innovations.
  • Investors: