Woke up about 4 AM with insomnia, thinking about a lot of stuff that had to be done. You know the feeling -- mind racing, anxiety rising. Logged on the the Interweb and started to read the endless stream of digital stuff. The first thing I find? A research paper about how the endless stream of digital stuff is causing digital marketers anxiety about all the digital stuff. 

The paper I was reading in my state of insomnia was "Digital Distress: What Keeps Marketers Up at Night." Good. At least I'm not the only one with insomnia. I'll tell you why this is happening: Too. Much. Information. In my work with digital marketers and content producers, a theme runs through it: The massive growth and ever-changing nature of digital information channels is freaking people out. Now we have this study to confirm it.

Here's what they did: Adobe hired a firm called ResearchNow to survey 1,000 digital marketing professionals, online of course. 

Here's what they found:

1) The digital marketing profession is changing rapidly. Sixty-two percent of those polled said the profession has changed more in the last two years than the last 50 years.

2) Many marketing professsionals have low confidence that they can execute their job and that it can result in performance for the company.

3) Marketers found a high correlation between a high-performing company and strong digital marketing programs. (Yet it appears they are not exactly sure how to get there.)

4) Digital marketers are concerned about reaching their customers, executing campaigns, and tracking Return On Investment (ROI). Okay, no big surprise here.

This is pretty big. You mean the insecurity you might feel about how to use all these new social marketing channels, deliver and track results, and do it in a way that helps your company, that's shared by everybody? 

Yes. It's true. All of this digital streaming of information is causing a huge amount of anxiety. 

Relax, read the survey, and learn. And by the way -- this is good digital marketing by Adobe.

 

This entry was posted on Tuesday, September 24, 2013 at 12:43 pm and is filed under Digital Media.
Keywords: Adobe, Digital Marketing, Distress, Anxiety, ROI, Marketing

LeadCloud Secures $1,000,000 Series A Financing
  • Company: LeadCloud
  • Description: The LeadCloud Platform is the first Transparent Lead Marketplace for Lead Buyers to Diversify, Optimize, and Manage leads from one single point of integration. Done in a uniquely transparent way, our partners work directly with each other on deal making and can forget about any data integration requirements.
  • Website: www.leadcloud.us
  • Type: Venture Equity
  • Amount: $1,000,000
  • Round: Series A
  • Purpose: The company intends to use the funds for additional platform development and strategic sales and marketing program development.
  • Investors:

Algorithmia Lands $2,400,000 Seed Funding Round
  • Company: Algorithmia
  • Description: Algorithmia was born in 2013 with the goal of advancing the art of algorithm development, discovery and use. As developers ourselves we believe that given the right tools the possibilities for innovation and discovery are limitless.
  • Website: www.algorithmia.com
  • Type: Venture Equity
  • Amount: $2,400,000
  • Round: Seed
  • Purpose: The company plans to use that capital to hire engineers to build out its algorithm library and to add more cloud platforms to its infrastructure.
  • Investors:

Healthsense Lands $7,286,504 New Financing Round
  • Company: Healthsense
  • Description: Healthsense, based in Mendota Heights, MN, is a market leader in providing technology solutions for the future of aging services. Healthsense offers completely integrated systems based on a standard Wi-Fi platform for Personal Emergency Response Systems, Wi-Fi wireless nurse call and remote safety and wellness monitoring.
  • Website: www.healthsense.com
  • Type: Venture Equity
  • Amount: $7,286,504
  • Round: Undisclosed
  • Purpose: Proceeds purposes were not disclosed. SEC regulatory filing. Contact technology company for investment details, if applicable. Not an offer or solicitation for sale of securities.
  • Investors: