Very interesting article by Peter Kafka in AllThingsD this morning about Time Inc.'s frustration with Apple. Apparently Time executives are mystified as to why Apple won't give them control to sell their own subscriptions via an app for the iPad.
Well, I'll tell you why: Apple loves to control the billing relationship. They don't want to give it up. This was the brilliance of iTunes and how they ended up taking control of digital music from the music industry. It was the music industry's huge strategic error. Apple knows that if they control the billing relationship, they control the access to the customer, and therefore can dictate the terms of just about any ecommerce relationship.
Why Time Inc. executives are so "mystified" by this is a mystery to me. Apparently their magazine executives are not talking to executives in the same company that got reamed in the music business. Apple wants to control billing, they want to control pricing, and they want to control the consumer. Period. You want to try to mess with that? Take a hike.
This is one reason why I don't think the iPad will be the "savior" of the media industry that everybody has made it out to be. Unless Apple opens up, and starts sharing a bigger piece of the pie with content and applications producers, it will be the same movie all over again.

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Many of our younger readers may not remember Paul Volcker, as he became Chairman of the Federal Reserve in 1979, back with the Buick LeSabre was a popular vehicle. My uncle had a Buick Lesabre. Fine ride.But the 1970s were not a lot of fun, economically. Good music mind you.
Mr. Volcker is one of those people that is "widely credited" with helping to cure many of the economic ills of the 1970s, namely, "stagflation," where there was little growth in the economy but lots of inflation. The worry is that we are entering a similar period in which the government is trying to solve a recession by printing a whole lot of cash. Will Volcker's technique from the 1970s -- clamping down on banks and jacking up interest rates -- stave off a the reappearance of the 1970s? Big debate.
It is interesting that Volcker is winning out in the battle of the Obama Adminstration's economic advisors, with his hawkish approach to bank reform.
[caption id="attachment_933" align="alignright" width="614" caption="1979 Buick LeSabre"]
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He is testifying before the Senate today and it will be very interesting to see if the dummies in Congress actually listen to this sensible man. Here are just a few of the stories circulating this morning:
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